Undoubtedly, women are the main force of consumption in the new era. The size of the consumer market nurtured by the "her economy" is as high as trillions. Women's consumption Fax List power should not be underestimated. Seizing the "women's heart" is the master key for all walks of life to open up the consumer market. However, with the improvement of female consumers' voice in the new era and the continuous changes in consumption concepts, brands need to be favored by female consumers and be cautious in the content of female marketing.
Just in the recent Women's Day, under the women's issue test, some brands' marketing works have been out of the circle and praised as hot searches, but some brands have accidentally encountered a "minefield". Recently, Weiboyi released the "2022 Insight Fax List Report on Brand Social Media Delivery Trends Driven by Women's Consumption Concepts" (hereinafter referred to as the report), which aims to gain insight into women's consumption concepts in the new era from the perspective of social media marketing, and how to drive advertisers in the market. Node launch and sub-category launch to change the wind direction? And how does it subtly affect the commercialization and ecological development of female KOLs.
Throughout the March 8th Women's Day in 2022, more and more e-commerce platforms have returned the Goddess' Day and the Queen's Day to the unadorned Women's Day. More and more brands are turning their attention to the ordinary and outstanding female crowd in all walks of life, discovering more women's bright spots, and also excavating the Fax List common dilemmas faced by women, boldly depicting more vivid and more realistic female group portraits. From this year's Women's Day, advertisers' KOL placements show that brands are more cautious in entering the game. Since 2020, the number of industries participating in targeted demand placement during the 38th Festival has decreased year by year.