As planned, a complete reporting sample will be built for Job Title Email List a beta test in early 2023. Joe Lewis , Research Lead at Origin explained: “We are proud to partner with Kantar to shape cross-media measurement in the UK, working closely with our colleagues at ANA in the US and WFA around the world. For the advertising industry, it Job Title Email List will mean the security of a model built to the highest standards. Kantar has an established position in the market, as well as the experience and knowledge to build and develop high-quality panels that will Job Title Email List be essential to our use in the future.”
Cross Media Performance in Latin America On the other hand, Job Title Email List Kantar has just launched Cross Media Performance in Brazil and Colombia , a solution that offers unique and official metrics to measure and attribute the results of cross-media advertising campaigns in real time. Cross Media Performance provides a Job Title Email List single view of campaign results across all platforms, apps and devices through online interfaces and dashboards . The solution tracks campaign reach and frequency, as well as audience demographics, drawing Job Title Email List data from TV audience panels and directly from global partners .
Cross Media Performance has been developed with an open Job Title Email List and flexible methodology to integrate information from large-scale datasets and Kantar dashboard assets. According to the head of media for Unilever in Brazil, María Fernanda Paba : “All advertisers seek clarity regarding the real scope of their media purchases to Job Title Email List make the best decisions for campaign planning. For this reason, Unilever has joined the Cross Media Performance pilot in Brazil, an unbiased and reliable source of granular reach metrics in TV and online Job Title Email List media that will help us bring greater transparency to the media landscape.